Mystery Audit
Uncover the real customer experience with India's most trusted mystery audit program.
See your brand through your customer's eyes
Mystery audits are the gold standard for measuring customer experience, brand compliance, and operational excellence. Our trained auditors visit your stores, branches, or outlets as regular customers — and report back with real, unbiased insights.
- Pan-India coverage across 42+ cities
- Real-time reporting with photo/video evidence
- Custom checklists designed with your team
- 48-hour turnaround for standard audits
- Auditors trained in local languages & nuances
"The real voice of your customer"
How our Mystery Audit works
Simple, transparent, and fast — from briefing to insights in under a week.
Brief & Design
We work with your team to create a custom checklist covering every aspect of the customer experience you want to measure.
Auditor Selection
We match trained auditors to each location — right demographic, right language, right profile for your brand.
On-ground Execution
Auditors visit stores/outlets incognito, complete the checklist, and upload photo/video evidence in real-time.
Dashboard & Insights
You get a detailed online dashboard with scores, photos, comments, and actionable recommendations within 24-48 hours.
Every aspect of the customer journey
Wait Time
How long before customer is acknowledged? Service speed at counter.
Staff Behavior
Friendliness, product knowledge, upselling, and grooming standards.
Store Ambiance
Cleanliness, lighting, music, visual merchandising, and signage.
Process Compliance
Following SOPs, billing accuracy, return policy explanation, etc.
Product Availability
Stockouts, shelf arrangement, freshness (for FMCG), and display.
Phone/Online Inquiry
Response time, query handling, and resolution quality.
Trusted across sectors
QSR & Restaurants
Retail Chains
Hotels & Hospitality
Automobile Dealerships
Banks & Finance
Healthcare
Logistics
Telecom & Electronics
Our deliverables
Interactive Dashboard
Real-time access to scores, photos, and comments with drill-down by region, store, or parameter.
Photo/Video Evidence
Timestamped photos and videos from every audit — no more disputes about what happened.
Executive Summary
Clear, actionable insights with top-line scores and recommendations for quick action.
Trend Analysis
Compare performance over time and across locations to identify best practices and issues.
Pan-India presence
We conduct mystery audits across 42+ cities — from metros to tier-2 and tier-3 towns.
Ready to write your own success story?
Let's discuss how we can help you achieve similar results with data-driven research.