B2B / B2C Panels
Access India's most diverse and quality-validated research panels — for consumers and businesses alike.
The right respondents, right when you need them
Quality research starts with quality respondents. Our proprietary panels — both B2C and B2B — are built with rigorous validation, multi-channel recruitment, and continuous engagement. Whether you need 500 consumers in Tier-2 cities or 50 CIOs from Fortune 500 companies, we deliver.
- 2.5L+ B2C panelists across 28 states
- 15,000+ B2B decision-makers (IT, HR, Finance, Operations)
- 22 Indian languages for B2C research
- Rigorous fraud detection & quality validation
- Dedicated account management for panel projects
2.5L+ B2C + 15k B2B panelists
2.5L+
B2C Panelists
15k+
B2B Professionals
28
States Covered
22
Languages
India's most diverse consumer panel
Real people, real opinions — representing the full spectrum of Indian consumers.
Metro & Tier-1
- Delhi NCR, Mumbai, Bengaluru, Chennai, Kolkata
- Pune, Ahmedabad, Hyderabad
- All SEC segments (A, B, C)
- Age 18-65 years
Tier-2 & Tier-3
- Lucknow, Jaipur, Indore, Nagpur, Patna
- 30+ emerging cities
- Rural and semi-urban representation
- Local language surveys available
Demographic Segments
- Gender-balanced representation
- All age cohorts (Gen Z, Millennials, Gen X, Boomers)
- Income-based targeting
- Occupation & education filters
Specialty Panels
- New mothers & parents
- Car/bike owners
- Home owners
- Tech early adopters
Reach the decision-makers
15,000+ verified business professionals across industries and functions.
By Function
- C-Suite (CEO, CFO, CTO)
- IT & Technology
- HR & Administration
- Finance & Procurement
- Operations & Supply Chain
- Marketing & Sales
By Industry
- IT / ITES / SaaS
- BFSI & Financial Services
- Manufacturing
- Healthcare & Pharma
- Retail & E-commerce
- Education & EdTech
By Company Size
- Large Enterprises (1000+ employees)
- Mid-Market (100-999 employees)
- Small Business (10-99 employees)
- Startups & SMBs
Geographic Coverage
- National (pan-India)
- Regional clusters
- Metro-focused
- Export/Import businesses
Panel recruitment methodology
Multi-Channel Sourcing
We recruit through online channels, social media, partnerships, and field referrals to ensure diversity.
Double Opt-In
All panelists confirm their registration via email/SMS, ensuring genuine interest.
Profile Validation
Demographic and firmographic data is validated through multiple checks.
Ongoing Engagement
Regular surveys, rewards, and communication keep panelists active and responsive.
Data you can trust
Digital Fingerprinting
Prevent duplicate respondents with unique device ID tracking.
Attention Checks
Trap questions and speed checks ensure thoughtful responses.
Historical Validation
Consistency checks against previous survey responses.
Fraud Detection
Automated algorithms identify and remove fraudulent respondents.
Survey in their language
For B2C panels, we offer surveys in 22 Indian languages to maximize response quality.
Trusted across sectors
FMCG
Consumer Tech
Automotive
BFSI
Healthcare
Education
E-commerce
Media
Ready to write your own success story?
Let's discuss how we can help you achieve similar results with data-driven research.