CATI / Telephonic Surveys
Computer Assisted Telephone Interviewing — reach respondents where they are, with the human touch.
The power of human conversation at scale
CATI (Computer Assisted Telephone Interviewing) combines the depth of human interaction with the efficiency of technology. Our trained interviewers conduct phone surveys in 15+ languages, reaching respondents across India — from metros to rural areas, including populations with limited internet access.
- Pan-India coverage: landline + mobile numbers
- 15+ languages including Hindi, Tamil, Bengali, Marathi
- Real-time data capture & monitoring
- 50+ CATI workstations with advanced dialer
- Rigorous interviewer training & quality checks
50+ CATI workstations
What we offer with CATI
Predictive Dialer
Automated dialing maximizes interviewer productivity and minimizes wait time between calls.
Trained Interviewers
Experienced, multilingual interviewers skilled in building rapport and probing for quality responses.
Real-time Monitoring
Supervisors can listen in, provide feedback, and ensure quality in real-time.
Sample Management
Sophisticated sample management with quotas, call scheduling, and callback tracking.
Our CATI process
Questionnaire Programming
We program your survey into our CATI system with skip logic, rotations, and quotas.
Sample Loading
We load your sample or use our own databases to build representative lists.
Interviewer Briefing
Interviewers are briefed on the study objectives, questionnaire, and target audience.
Fieldwork & Monitoring
Calls begin with real-time monitoring and daily progress reports.
Advantages of telephone research
Speed
Fieldwork completes faster than face-to-face — 200+ interviews per day possible.
Representative Samples
RDD (Random Digit Dialing) and listed samples ensure proper representation.
Quality Control
Live monitoring, call recording, and validation calls ensure data integrity.
Cost Effective
Lower cost per interview compared to face-to-face, especially for wide geographies.
Interview in their language
Our interviewers are native speakers of 15+ Indian languages, ensuring comfort and clarity.
When to use CATI
Political & Social Surveys
Track voter sentiment, public opinion, and social attitudes quickly and accurately.
Customer Satisfaction
Reach customers post-purchase or post-service for feedback and NPS tracking.
B2B Research
Interview business decision-makers and professionals at their convenience.
Healthcare Research
Reach patients, caregivers, and healthcare professionals with sensitive topics handled professionally.
Rural & Remote Areas
Access respondents in areas where internet penetration is low but mobile coverage exists.
Longitudinal Studies
Track the same respondents over time with scheduled callbacks.
Trusted across sectors
Government & Policy
Telecom
BFSI
Healthcare
Education
Market Research
Media & Entertainment
Automotive
Ready to write your own success story?
Let's discuss how we can help you achieve similar results with data-driven research.